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Overview
SMstudy® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions. SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.
Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy after passing the exam.
| Certification | Prerequisites | Target Audience | Cost Of Exam | |
|---|---|---|---|---|
| Experience | Education | |||
| SCMR-E | 5 years work experience | Study of all processes from SMstudy Guide – Marketing Research book, 40 mandatory educational hours and professional recommendation. | Sales and Marketing Professionals and Specialists. | USD 600 |
Exam Format
- Multiple choice
- 180 questions
- No negative marks for incorrect answers
- 240-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.
Prerequisites
Candidates should have a minimum of five years work experience. It is preferable to complete the SMstudy® Certified Marketing Research Specialist certification and study all processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Research Expert classroom training provided by a SMstudy approved VMedu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.